Custom Landing Page Design
About Our Landing Page Design
The marketing team at First Place Legal takes landing page design seriously. After all, our clients are typically paying per click to send their audience to a professional landing page, so it needs to be effective. An effective landing page is one that leads traffic further down the path to conversion—to becoming actual clients who pay for services. With our years of experience creating custom landing pages, we know that these pages should have certain features such as:
A heading or headline informs viewers exactly where they are. If they clicked on a promotional link, the landing page should reference that promotion clearly so that clients understand they’ve been directed as promised.
A subheading can also be helpful. Clients can use this subheading to convey a value point about their offering or provide other important information that they want the audience to know about.
Include a call to action:
What do you want visitors to do? Make it clear in a prominent call to action.
We often tell our clients to focus on the benefits of their offer. It shouldn’t be overly wordy, but it’s important to let clients know how your offering can benefit them.
Da Vinci said, “simplicity is the ultimate sophistication.” When it comes to landing pages, our designers tend to agree. We keep the layout simple and easy to read. However, we do want to use quality images to enhance each page’s attractive look.
A/B Split Test Campaigns
First Place Legal relies heavily on testing to ensure that different versions of our campaign are working. With A/B testing, we can decide what landing pages to test in order to compare the results. Then, we can see what elements are working best for each landing page. This is a great way to tweak our campaign for even better results.
These are some of the basic tenets of landing pages that our clients look for, but we can include other compelling features as well like share buttons and lead generation forms.
We Optimize Landing Pages
As an SEO firm, we are well aware that landing pages should be optimized too—and optimized for mobile. Our SEO gurus will ensure that your custom landing pages are optimized for search engines as well as social media platforms. Optimized landing pages can be the icing on the cake of your digital marketing campaign. We bake them with your custom designs—completely personalized for your business.
Let First Place Legal manage all of your digital marketing needs. From landing page design to social media management, our offerings are comprehensible but also scalable. Tell us what you need and we’ll give it to you and at an affordable price.